- Read them a bedtime story.
- When they are older, have them read you a bedtime story.
- Give interesting books as gifts.
- At the mall, drop by the bookstore and let them choose a book to buy.
- Encourage and remind them to read.
- Ask them about what they have been reading.
- Model the desired behaviour by reading yourself and talking about what you read.
I am sure many of you will have better ideas than these - why not post them as a comment? Thanks!